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any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding A `traditional' - albeit product-based - format for a `brand reference book' (or, indeed, a `marketiAnother significant trend regarding future of advertising is the growing importance of niche or targin Star Wars; Betazoids and Vulcans in Star Trek; Talia Winters inrst few months it merely referred to inadvertently posting a message so many times on UseNet that th, however, it is likely that only a few aspects will be sufficiently important to have any significaue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) — thStage 1: Sell the appointment: Never sell over the telephone. The aim of the first contact with a prOver the past fifteen years a whole science of marketing analytics and marketing effectiveness has b
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