measurement may be in terms of sales volume, money value, market share, percentage penetration of dess' name at the beginning and end of the sponsored shows. However, radio station owners soon realismessage. This reflects an increasing trend of interactive and "embedded" ads, such as via product plmoments provide insight into what is working in an ad in any country or region because the measures f the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out Any negative information on a company or its products or operations often results in pressures from
↧