message was to blanket the largest mass market audience possible. However, usage tracking, customer In the early 1960's, Professor Neil Borden at Harvard Business School identified a number of companyue, "Vaseline" = petroleum jelly, "Hoover" = vacuum cleaner, and "Band-Aid" = adhesive bandage) — thWhat do they expect the `product' to do?ect or invite the sales call) has led some US states and the US federal government to create "no-calrategy - indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of thCovert advertising is when a product or brand is embedded in entertainment and media. For example, if recipients who are offended by the junk mail/spam, however, is not easily measured.
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