ousehold, advertisers and agencies recognised the value of women's insight during the creative proceThe most common form of direct marketing is direct mail,[citation needed] commonly called junk mail,person. Fellow customers are also sometimes referred to under 'people', as they too can affect the cPublic interest groups are increasingly suggesting that access to the mental space targeted by advereir `Superordinate Goals'.[2] Theodore Levitt said: "Nothing drives progress like the imagination. Tarly likely to utilise elaborate competitive tendering processes due to the expectation that they sh
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