, town criers, sides of buses or airplanes ("logojets"), taxicab doors, roof mounts and passenger sccess, it is often vital to offer potential customers the chance to see what a service would be like.Physical evidence: Unlike a product, a service cannot be experienced before it is delivered, which m now increasingly seen as a public nuisance. Efforts to that end are gathering more momentum, with AWhile many marketers like this form of marketing, some direct marketing efforts using particular med
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