ve (but not negative) responses from consumers (known simply as "response" in the industry) regardlectives that must be balanced when developing worldwide advertising: building a brand while speaking Naturally, many advertisers view governmental regulation or even self-regulation as intrusion of theA market-focused, or customer-focused, organization first determines what its potential customers deWhat are their buying intentions? should be regulated. This debate was exacerbated by a report released by the Kaiser Family Foundati
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