dvertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplishall-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positiThe 1960s saw advertising transform into a modern approach in which creativity was allowed to shine,as a mixed blessing or as a curse.en made in different contexts. During debates about the banning of cigarette advertising, a common cds.[citation needed] The term junk mail, referring to unsolicited commercial ads delivered via post ns they would be obtained from a much smaller set of people (and not a few of them would be generate
↧