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laim from cigarette manufacturers was that cigarette advertising does not encourage people to smoke a genericized trademark - turning it into a generic term which means that its legal protection as aCovert advertising is when a product or brand is embedded in entertainment and media. For example, ive tendering; it is important to develop a strong relationship with a prospective customer organisatTo be most effective, objectives should be capable of measurement and therefore 'quantifiable'. Thiseflected by the high prices TV networks charge for commercial airtime during popular TV events.
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